Dirty Dozen Case Study: Swag Bags
1. What is the project supposed to achieve?
Promote our professionalism, give Visions a bit of BIG FEST umph, make the guest feel special, welcomed and appreciated. Also, festival guests will have a memento of Visions, UNCW, and Wilmington.
2. Who is the customer?
Our guest Filmmakers and Scholars. A select few bags might go out as thank you's to sponsors, faculty, etc.
3. What are the deliverables of the project?
Literally, it will be the bags, filled with t-shirts, film related goodies, etc. that we buy, get donated, or make. Everything that must be purchased, donated, designed, printed...etc...is ultimately the Hospitality Departments responsibility.
4. What is the budget?
$200 for the Swag Bags + $540 (right now) for t-shirts.
5. How long will it take?
I want to have the bags ready two weeks before the event so that they can be stuffed and ready for placement at the hotel before the guests arrival.
6. What specific skills are needed?
Organizational skills, thriftiness, timeliness, creativity, being willing to contact businesses (perhaps multiple times) to ask for donations or discounts. Being persuasive, so I can get the discounts/donations I want. Also artistic and presentation abilities to make the bags look good. Ability to budget and keep track of shipping or picking items up, etc.
7. What special resources are needed?
Class contacts for businesses will be quite helpful. I will also need to know sponsorship level information to properly acknowledge donating business.
8. Who is working the project? What is each person's job?
Me! I am in charge of getting all the items and putting everything together. I will have to work with the V6 Director (Shannon S.) to deal with the financial aspect of the project. Also, I will have to work closely with the Art Director to ensure that everything is designed and printed on time.
9. What is the schedule?
Jan 29 - Swag Bag brainstorming
Feb 5 - Swag Bag pitch and budget
Feb 6 - Feb 28 - contact businesses and make orders, order t-shirts and stickers ASAP
Mar 1 - start assembling swag bags, screen printing totes
Mar 16ish - Swag Bags filled and name tags placed
10. What are the risks? (Small vs. large impact, likely vs. unlikely)
Promote our professionalism, give Visions a bit of BIG FEST umph, make the guest feel special, welcomed and appreciated. Also, festival guests will have a memento of Visions, UNCW, and Wilmington.
2. Who is the customer?
Our guest Filmmakers and Scholars. A select few bags might go out as thank you's to sponsors, faculty, etc.
3. What are the deliverables of the project?
Literally, it will be the bags, filled with t-shirts, film related goodies, etc. that we buy, get donated, or make. Everything that must be purchased, donated, designed, printed...etc...is ultimately the Hospitality Departments responsibility.
4. What is the budget?
$200 for the Swag Bags + $540 (right now) for t-shirts.
5. How long will it take?
I want to have the bags ready two weeks before the event so that they can be stuffed and ready for placement at the hotel before the guests arrival.
6. What specific skills are needed?
Organizational skills, thriftiness, timeliness, creativity, being willing to contact businesses (perhaps multiple times) to ask for donations or discounts. Being persuasive, so I can get the discounts/donations I want. Also artistic and presentation abilities to make the bags look good. Ability to budget and keep track of shipping or picking items up, etc.
7. What special resources are needed?
Class contacts for businesses will be quite helpful. I will also need to know sponsorship level information to properly acknowledge donating business.
8. Who is working the project? What is each person's job?
Me! I am in charge of getting all the items and putting everything together. I will have to work with the V6 Director (Shannon S.) to deal with the financial aspect of the project. Also, I will have to work closely with the Art Director to ensure that everything is designed and printed on time.
9. What is the schedule?
Jan 29 - Swag Bag brainstorming
Feb 5 - Swag Bag pitch and budget
Feb 6 - Feb 28 - contact businesses and make orders, order t-shirts and stickers ASAP
Mar 1 - start assembling swag bags, screen printing totes
Mar 16ish - Swag Bags filled and name tags placed
Day Before - Insert program and badge
Morning of Arrival - Take Bags to Hotel for Darlene to put out for guests
10. What are the risks? (Small vs. large impact, likely vs. unlikely)
- Large impact, likely: A donor we really want does not come through
- Large impact, somewhat likely: The t-shirt printing or screen printing has a mistake, costs more than predicted, shipments come in late, etc.
- Large impact, unlikely: Swag Bag materials get stolen from my car.
- Small impact, likely: Will have to sacrifice some cool item because it costs too much or we can't get it, Swag Bags are ready only a week before festival instead of two weeks.
- Small impact, unlikely: Swag Bags are forgotten at home day of the festival - I can just swing back and get them, or get my roommates to bring them.
11. How will you communicate with your team?
It's just me heading this project, but I am working with Art on some of the designs and also Development just to make sure that we aren't asking the same donors multiple times. With Art, I can message directly on Facebook, request a meeting, or see them in class. With Development, I can message them on our Hops & Dev Facebook page, see them at our weekly meetings or in class, or set up a separate meeting if needed.
12. How will you determine if the project is successful?
We want to see our guest be impressed. Typically small festivals/conferences do not have swag to give out, especially to shorts filmmakers and students. When I see/hear them express happiness at being given this organized, fun, welcoming gift...that is success.
It's just me heading this project, but I am working with Art on some of the designs and also Development just to make sure that we aren't asking the same donors multiple times. With Art, I can message directly on Facebook, request a meeting, or see them in class. With Development, I can message them on our Hops & Dev Facebook page, see them at our weekly meetings or in class, or set up a separate meeting if needed.
12. How will you determine if the project is successful?
We want to see our guest be impressed. Typically small festivals/conferences do not have swag to give out, especially to shorts filmmakers and students. When I see/hear them express happiness at being given this organized, fun, welcoming gift...that is success.
